Media: a vector of geopolitical influence or a demonstration of power?

Abstract

This study investigates media geopolitics, focusing on communication methods promoting liberal and international values. It examines media's role in asserting power in contemporary geopolitics by analyzing media competition and power dynamics. The research explores whether the geopolitics of influence strategically projects international power and if media rivalry reflects geopolitical tensions among dominant global powers. Using a descriptive typology, the study illuminates the evolving media sphere and its impact on international relations. The study highlights global media transformation since the 2000s, linking media outlets' prevalence to major powers' influence. This period has seen a diverse range of voices in international broadcasting, indicating a multipolar flow of information. Media now serves as a primary tool for nations to engage in public diplomacy, enabling nuanced power projection beyond military force. Geopolitics in media involves strategies and conflicts rooted in regional dynamics, making media crucial for a country's geopolitical strategy and power projection.

Keywords: Media, Geopolitics; Demonstration of Power