Innovation in financial technology and its role in improving the mental image of the organization among customers Postal and Transportation Corporation Case Study
Abstract
ABSTRACT: The study sought to look for the role of innovation in financial technology in improving the mental image of the institution among customers and to achieve the objectives of the study was adopted e-questionnaire to collect data from the 564 individuals of the sample, using the program (SPSS) for statistical analysis and it was found that there is a statistical impact relationship for innovation in financial technology in improving the mental image of the institution (The Organization of Post and Communications) in the sample at a moral level of 5%
KEYWORDS: Innovation, Financial Technology, Mental Image, Customer, Post and Transportation,
ملخص:
سعت هذه الدراسة إلى البحث عن دور الابتكار في التكنولوجيا المالية في تحسين الصورة الذهنية للمؤسسة لدى الزبائن ومحاولة معالجة إشكالياتها، ولتحقيق أهداف الدراسة تم اعتماد استبانه إلكترونية لغرض جمع البيانات من أفراد العينة التي بلغ عددها 564 مفردة، وقد تم استخدام برنامج (SPSS) للتحليل الإحصائي بغرض تحليل البيانات وقد تم التوصل إلى النتائج التالية: توجد علاقة أثر ذو دلالة إحصائية للابتكار في التكنولوجيا المالية في تحسين الصورة الذهنية للمؤسسة (مؤسسة البريد والمواصلات) لدى المواطن الجزائري المتمثل في مجتمع أدرار عند مستوى معنوية 5 %
كلمات دالة : الابتكار، التكنولوجيا المالية، الصورة الذهنية، الزبون، البريد و المواصلات
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